With masculine character

Is there any place left for a strong male brand in the category of hair accessories?

We have decided to care for men who look after their thick facial hair. It is with them in mind that the brand Barberian has been created. It is a strong brand built on the archetype of a hero — a warrior and a barbarian, who treats beard ties or rubber bands as trophies from won battles. In order to boost the feeling of uniqueness in men, the brand makes an effective use of masculine communication codes, with references to atavistic attractiveness and strength.

Nagroda DieLine Creativity Gold

The promise of the brand draws on hidden male desires, adding colour to monotonous everyday life, which seems to have no use for warriors and horned helmets.

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