These are not mass-manufactured products. Kanlux tests every single bulb in its own laboratory, thus ensuring highest quality of its product and reliable verification. Thanks to its product quality, flexibility, and quick responses to changing trends and technological novelties, the brand is able to compete for the position of the leader in its category. How to change brand perception and stand out from Chinese competitors? Kanlux brand needed the reorganisation of its architecture and a coherent but original visual identity which will make it stand out.
For engineers, electricians, specialists? No. Light is egalitarian. Our goal was to abandon technicalities in brand communication, to make the brand closer to ordinary consumers by adding an air of surety and safety, and to tell simple stories using light as it's good to have light at hand. Flashes, lights and shadows have inspired us to design visual identity. Based on the shape of letter X in the brand logotype that symbolises a flash, we have created a grid as an effective tool to form coherent visual identification.
We play fair with bees
Back to the roots
Redd’s brand redesign
Freedom to form
The past — an unlimited source of inspiration
Czech beer from Poland?
To stand in someone else's shoes, or Mickiewicz in Wellington boots
Black on white
Naturally it's real!
Classic opposite of energy drinks
Snacks for well-being
So much is happening, and nobody knows it's US
Hortex is behind all that taste
The source of longevity
One brand, many faces.
New image of Agata
Jogobella for the start of the day
Life is a collection of experiences
When the sweet met the salty
Holiday memories all around the year.
Practicality in a masculine fashion
With masculine character
Feel the cold of the North wherever you are.