Milka
When the sweet met the salty
Milka is a brand that can speak about emotions like no other. For years, it has been inspiring us to be "delicate." By using the emotional positioning of Milka on our packaging we have told stories about feelings which combine sweetness and saltiness.
How to communicate the limited edition of chocolate with salty additives?
Salty additives in chocolate is a new combination of flavours. We wanted to persuade the more conservative lovers of sweet sensations that it is worth trying something new. That is why we threw emotions to the sweet and salty relationship, highlighting what a great couple they make.