Challenge
Freedom to form
Outstanding architecture is the freedom to shape new forms. This is the reason why the brand is based on the "freedom to form" promise that is appealing to star architects. 3D GLASS is a revolutionary technology involving thermal moulding of glass which opens up new perspectives of freedom for architects.
Freedom to form.
Solution
Freedom in multiple dimensions
When designing the visual identity system, we got rid of the rigid and dull graphic language which we usually see in the architectural industry. The bold play with colours and reference to three key words: dimension, disturbance and design, gave way to the memorable logo. It is a unique link to the product, suggestive of its specification and application.
The letter "D" has become a symbol of freedom to shape in three dimensions and an effective brand asset. A scaled ring directly interacts with architecture which not only emphasises branding but also provides coherent brand communication.
