Horse Power
Back to the roots
Oatmeal porridge is a forgotten source of strength and energy. Once it was an important element of a daily diet but it has been degraded to horse fodder. It's high time it changed.
The horse icon in the brand's logo and name perfectly emphasises the properties of oatmeal porridge – its austere and coarse power.
Horse Power is an entirely male brand. Nutritive value, distinct taste, simple preparation method, packaging, meaning of logo – all this creates a coherent whole.