Mickiewicz
To stand in someone else's shoes, or Mickiewicz in Wellington boots
Can a famous name be an obstacle?
Maciej Mickiewicz and his family create light and unpretentious wines. We have become inspired by their passion and everyday work to create a very personal visual identification of the brand.
The immediate association of the name with the great Polish poet is contrasted by a robust and unexpected icon — Wellington boots.
A story that writes itself...
The Mickiewicz vineyard is a small family enterprise, run after work hours out of passion for good wine. It is an individual approach to each bottle and the amazing energy of the family that fears no challenge. There is no place for marketing storytelling here, because the truly absorbing story actually writes itself...
We have abandoned the generic brand name of Solaris. From now on, the Mickiewicz family will be marketing their creations under their own name. Just like an artist signing their work. The combination of the wine-making family name with the photograph of Wellington boots highlights the passion and hard work of the family in an unpretentious manner.