Dobra Karma

Snacks for well-being

'I'll just pop out to get something small for lunch?' We have analysed the dilemmas of the consumer standing in front of a shelf with ready made snacks. On the one hand, ready made lunch boxes raise doubts. We are afraid of junk food and low quality ingredients. On the other, we value simple and quick solutions which are just... convenient. Dobra Karma is a brand of light, natural and simple snacks for busy people. Salads, humus or olives, which are light and energetic. Quick and healthy, without any compromises.

The scaled up typography conveys a frank message about the simple and reliable composition of the snacks. The clear, but not overkilled, layout makes it impossible not to notice DOBRA KARMA on the refrigerator shelf. This solution proves very effective on packaging of various sizes — especially on small ones.