Black on white

Lion is changing by bringing two flavours into confrontation: the intensive cocoa and delicate milk chocolate. How to effectively communicate the new limited edition of this iconic bar? By using the power of opposite yet two complementary worlds. Black on white, to make sure you take notice and can’t resist it.

Lion Mural

The impulsive and snack-like nature of the bar makes it necessary for it to stand out on a shelf. That is why the limited Lion edition has been given a new, clear layout, with an even "wilder" character.

A dynamic take on the product and the change in communication have added a predatory effect, highlighting the promise of the brand, "which helps you awake the lion inside”.

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