Can one change consumers’ beliefs that processed cheese is artificial?
Milk, real naturally matured cheese, aromatic herbs and vegetables. The secret of creamy cheeses lies in their simple and natural composition. No preservatives or artificial colourings. However, the problem is that few people know about that, and processed cheese does not have a good reputation.
Hochland processed cheeses are made with heart. Their natural ingredients give them a unique and delicate taste. Our task was to highlight that naturalness. That is why we took the natural ingredients from the back and put them in the foreground of packagings, giving them the role of the leading character.
The credibility of our message was additionally strengthened by authentic shots of the products. We retained their tastiness and naturalness, rejecting advertising-like artificiality.
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