Manhattan
American style
Is Gelato the only ice-cream formula?
While creating designs for the special edition of Manhattan Specialities, we drew on the culture of American ice-cream from 1950s. The symbolism of ribbons, two-colour stripes or the characteristic typography made a very original and clear brand universe. Thus, we were able to strongly highlight the attributes of the product — unique flavours and the recipe of the ice-cream.
Dessert with a character
The line of Manhattan American Specialities makes a reference to the flavours of iconic American desserts. A unique product requires an equally unique design. By stepping away from the traditional conservative communication of competitive brands, we have made Manhattan ice-cream stand out in its category, highlighting its distinguished taste and strong American character.