Challenge
So much is happening, and nobody knows it's US
It is easier to pay taxes if we know what they are used for. A lot is happening in Cracow. Thanks to City Hall, hundreds of cultural, sports and educational events are organised every year. However, due to the city’s inconsistent communications, very few residents actually knew who was behind it all and thought that their taxes were sucked in by the red tape vortex.
Solution
Event with an autograph
We have created a consistent system which has allowed us to clearly and visibly emphasise who the organiser of cultural events is. At the same time, the simple form of the frame made it impossible to freely use the city's logo. Our graphic designers released their creative fantasy elsewhere. The city's visual identification system is a set of flexible tools, rather than imposed grids.
Map
A basic graphic elemnt which builds the coherence of VCS drafted based on the map of the city of Kraków.
Icons
Unique pictograms which refer to architecture and city symbols.
Frame
A tool for proper implementation of the logo on informative and promotional materials.
Cloud
A graphic tool used to build the text layer and visual coherence in communication.
The characteristic structure of the city as the graphic theme is a very capacious narrative tool.
Symbols of Cracow have become a pretext to tell the city's history through an alphabet of icons.
The frame puts the communication in strict order. It strengthens the message and highlights the number of projects created and overseen by the city.
Efects
RED DOT AWARD COMUNNICATION 2017
2 TRANSFORM AWARDS EUROPE 2018
KREATURA 2017 AWARD IN THE DESIGN CATEGORY