Milka
Holiday transformation
Can chocolate surprise consumers during holidays?
Each year, during Christmas time, Milka surprises its consumers with a limited holiday edition. We have decided to go beyond the delight of chocolate and the holiday spirit merely expressed in new compositions of white and milk chocolate. This time, we have really locked the winter aura and the magical flavour in a chocolate bar.
We have looked at chocolate from a different perspective...
Chocolate pieces come in different forms. By wanting to give Milka consumers something really special, we have redefined the shape of the classic piece of chocolate. Thus, the classic pieces have turned into winter Christmas trees, surprising consumers with their unusual form. The new shape has been met with huge enthusiasm, not only on the Polish market, as was expected in the project. Our new "Christmas tree" bar has become a permanent item in the global portfolio of Mondelez.